The technology world has seen a battle between walled-garden and open source models. Apple created a closed-loop ecosystem where it tightly controlled the customer experience. On the other hand, Google challenged the status quo with an open-source network that brought in a broad range of partners.
In logistics, we are seeing a similar battle emerge. On the one side, we have traditional incumbents FedEx and UPS, providing a set of owned capabilities, including assets such as planes, trucks, and warehouses. On the other side, we have startups like posing a challenge to the status quo. Bringg focuses on last mile, project44 and FourKites, Inc. target visibility, ReverseLogix addresses returns, and other specialists seek to pick off niche markets.