Why Cambridge Capital Backed ReverseLogix

Cambridge Capital recently decided to invest $20 million in ReverseLogix, a reverse logistics SaaS company. We've received a lot of interest from other logistics technology companies, as well as retailers and brands seeking a partner to manage their returns. So I thought it might help to explain our reasoning for making this decision, and sharing [...]

By |2023-08-22T19:20:43+00:00March 8th, 2021|

The Beer Game

Why is Crown Holdings, Inc. running out of cans? Supply chain students are familiar with the "beer game." It's an academic exercise that shows how a small increase in demand at the end-consumer level can drive larger ripples through the entire supply chain. We are witnessing a real-life "beer game" today, as demand shifts from kegs to [...]

By |2020-08-28T02:04:09+00:00August 27th, 2020|

Cambridge Capital Invests in Liftit

Congratulations to Liftit on closing its latest round! Cambridge Capital is pleased to support them. Liftit is building a technology platform to automate last-mile truck deliveries in Latin America. We liked their entrepreneurial drive, traction with customers, and leadership in Latin America. Please see their press release and the TechCrunch article for more on Liftit. [...]

By |2020-08-28T02:10:55+00:00July 9th, 2020|

How will the Coronavirus Change Logistics Technology?

Will the coronavirus cause logistics technology to grow faster? That is exactly what we are seeing. The COVID-19 challenge is encouraging companies to accelerate their adoption of new technologies that boost productivity. Beneficiaries include robotics, drones, transportation management systems (TMS), robotics process automation (RPA), and more. In turn, venture capital and private equity firms are [...]

By |2020-05-11T15:48:14+00:00May 11th, 2020|

Social Distancing and Logistics

The new buzzword in coronavirus containment is "social distancing." What is it, and what does it mean for logistics? China has popularized application of "social distancing" in a bid to control the runaway Covid-19 coronavirus. After a slow start, China has moved aggressively in Wuhan and elsewhere. Key measures have included closing schools, quarantining entire [...]

By |2020-03-10T17:44:29+00:00March 13th, 2020|

How to Raise Money for Your Company

This is one of the questions I get asked the most frequently. It’s very simple, yet incredibly important. If you can attract A-list investors to your venture, you may be on your way to building the next unicorn. If you can’t, then you may be at risk of hitting a wall. Why do I get [...]

By |2020-08-28T02:34:57+00:00December 23rd, 2019|